获取创意组合报表
HTTP请求方式
GET
请求地址
https://api.e.360.cn/display/banner/getbannerdynamicreport
字段 |
类型 |
必须 |
描述 |
Content-Type |
string |
yes |
application/json |
apiKey |
string |
yes |
注册时分配到的api key,该参数作为HTTP HEAD字段传递。 |
accessToken |
string |
yes |
访问token |
Body 请求参数
字段 |
类型 |
必须 |
描述 |
page |
int |
no |
第几页,每页返回100条创意组合数据,默认为1 |
startDate |
string |
no |
开始日期,默认为当天日期 |
endDate |
string |
no |
结束日期,默认为当天日期 |
请求示例
curl --location --request POST 'https://api.e.360.cn/display/banner/getbannerdynamicreport' \
--header 'apiKey:APIKEY' \
--header 'accessToken:ACCESSTOKEN' \
--header 'Content-Type: application/json' \
--data-raw '{"page": 1, "startDate": "2024-04-08", "endDate": "2024-04-14"}'
返回结果
{
"errmsg": "OK",
"errno": 0,
"data": [
{
"campaignId": 4397257,
"solutionId": 33998221,
"bannerId": 107185436,
"titleId": 148647835,
"imageId": 6053315,
"impressions": "0",
"clicks": "0",
"ctr": "0.0000%",
"cpc": "0.00",
"cpm": "0.00",
"cost": "0.00",
"reach": "0.00%",
"visitors": "0",
"lostRate": "0.00%",
"realtimeOrders": "0",
"realtimeOrdersPrice": "0.00",
"delayedOrders": "0",
"delayedOrdersPrice": "0.00",
"totalOrders": "0",
"totalOrdersPrice": "0.00",
"signupNum": "9",
"signupCost": "0.00",
"signupRate": "0.00%",
"quickNum": "0",
"quickCost": "0.00",
"quickRate": "0.00%",
"enrollNum": "0",
"enrollCost": "0.00",
"enrollRate": "0.00%",
"jumpNum": "0",
"jumpCost": "0.00",
"jumpRate": "0.00%",
"consultNum": "0",
"consultCost": "0.00",
"consultRate": "0.00%",
"provideclueNum": "0",
"provideclueCost": "0.00",
"provideclueRate": "0.00%",
"arrivalNum": "0",
"arrivalCost": "0.00",
"arrivalRate": "0.00%",
"viewingPageJzNum": "0",
"viewingPageJzCost": "0.00",
"viewingPageJzRate": "0.00%",
"consultJzNum": "0",
"consultJzCost": "0.00",
"consultJzRate": "0.00%",
"qrCodeJzNum": "0",
"qrCodeJzCost": "0.00",
"qrCodeJzRate": "0.00%",
"enrollJzNum": "0",
"enrollJzCost": "0.00",
"enrollJzRate": "0.00%",
"jumpJzNum": "0",
"jumpJzCost": "0.00",
"jumpJzRate": "0.00%",
"signupJzNum": "11",
"signupJzCost": "0.00",
"signupJzRate": "0.00%",
"orderJzNum": "0",
"orderJzCost": "0.00",
"orderJzRate": "0.00%",
"submitJzNum": "0",
"submitJzCost": "0.00",
"submitJzRate": "0.00%",
"clickJzNum": "0",
"clickJzCost": "0.00",
"clickJzRate": "0.00%",
"viewingForawhileJzNum": "0",
"viewingForawhileJzCost": "0.00",
"viewingForawhileJzRate": "0.00%",
"callJzNum": "0",
"callJzCost": "0.00",
"callJzRate": "0.00%",
"apiCustomNum": "-11",
"apiCustomCost": "0.00",
"apiCustomRate": "0.00%"
}
]
}
返回结果说明
所有指标数据均已格式化,转化成本保留2位小数,转化率默认后置%,整数类型带千分位
字段 |
类型 |
描述 |
errno |
int |
错误码参见errorCode.md |
campaignId |
int |
计划ID |
solutionId |
int |
推广组ID |
bannerId |
int |
创意ID |
bannerSize |
string |
创意尺寸 |
titleId |
int |
标题ID |
imageId |
int |
图片ID |
videoId |
int |
视频ID |
impressions |
string |
展示数 |
clicks |
string |
点击数 |
ctr |
string |
点击率 |
cpc |
string |
平均点击价格 |
cpm |
string |
平均千次展现成本 |
cost |
string |
总花费 |
reach |
string |
到达率 |
visitors |
string |
访客数 |
lostRate |
string |
跳失率 |
realtimeOrders |
string |
实时订单数 |
realtimeOrdersPrice |
string |
实时订单金额 |
delayedOrders |
string |
延时订单数 |
delayedOrdersPrice |
string |
延时订单金额 |
totalOrders |
string |
总订单数 |
totalOrdersPrice |
string |
总订单金额 |
signupNum |
string |
注册数 |
signupCost |
string |
注册成本 |
signupRate |
string |
注册率 |
quickNum |
string |
快转化数 |
quickCost |
string |
快转化成本 |
quickRate |
string |
快转化率 |
enrollNum |
string |
创建角色数 |
enrollCost |
string |
创建角色成本 |
enrollRate |
string |
创建角色率 |
jumpNum |
string |
次日活跃数 |
jumpCost |
string |
次日活跃成本 |
jumpRate |
string |
次日活跃率 |
consultNum |
string |
咨询数 |
consultCost |
string |
咨询成本 |
consultRate |
string |
咨询率 |
provideclueNum |
string |
线索数 |
provideclueCost |
string |
线索成本 |
provideclueRate |
string |
线索率 |
arrivalNum |
string |
达到转化数 |
arrivalCost |
string |
达到转化成本 |
arrivalRate |
string |
达到转化率 |
viewingPageJzNum |
string |
有效浏览数 |
viewingPageJzCost |
string |
有效浏览成本 |
viewingPageJzRate |
string |
有效浏览率 |
consultJzNum |
string |
咨询转化数 |
consultJzCost |
string |
咨询转化成本 |
consultJzRate |
string |
咨询转化率 |
qrCodeJzNum |
string |
中间页数 |
qrCodeJzCost |
string |
中间页成本 |
qrCodeJzRate |
string |
中间页率 |
enrollJzNum |
string |
服务号-新客数 |
enrollJzCost |
string |
服务号-新客成本 |
enrollJzRate |
string |
服务号-新客率 |
jumpJzNum |
string |
服务号-老客数 |
jumpJzCost |
string |
服务号-老客成本 |
jumpJzRate |
string |
服务号-老客率 |
signupJzNum |
string |
掌中云-注册数 |
signupJzCost |
string |
掌中云-注册成本 |
signupJzRate |
string |
掌中云-注册率 |
orderJzNum |
string |
掌中云-支付数 |
orderJzCost |
string |
掌中云-支付成本 |
orderJzRate |
string |
掌中云-支付率 |
submitJzNum |
string |
表单转化数 |
submitJzCost |
string |
表单转化成本 |
submitJzRate |
string |
表单转化率 |
clickJzNum |
string |
点击转化数 |
clickJzCost |
string |
点击转化成本 |
clickJzRate |
string |
点击转化率 |
viewingForawhileJzNum |
string |
有效时长浏览数 |
viewingForawhileJzCost |
string |
有效时长浏览成本 |
viewingForawhileJzRate |
string |
有效时长浏览率 |
conversation1sJzNum |
string |
一句话咨询数 |
conversation1sJzCost |
string |
一句话咨询成本 |
conversation1sJzRate |
string |
一句话咨询率 |
conversation3sJzNum |
string |
三句话咨询数 |
conversation3sJzCost |
string |
三句话咨询成本 |
conversation3sJzRate |
string |
三句话咨询率 |
callJzNum |
string |
电话按钮点击数 |
callJzCost |
string |
电话按钮点击成本 |
callJzRate |
string |
电话按钮点击率 |
apiCustomNum |
string |
自定义汇总数 |
apiCustomCost |
string |
自定义汇总成本 |
apiCustomRate |
string |
自定义汇总率 |